Finery’s Collection of Bespoke Gym Uniforms for Equinox Sports Clubs
We spent a year working with Equinox Sports Clubs in reimagining a national staff wardrobe that felt just right. It was a wardrobe inspired by the clothes we wear in everyday life. Each piece of the gym uniform was designed to look good but be comfortable to move and work in. We wanted a modern take on a high-performance brand that is nationally known to be more than just a gym, but a lifestyle.
Overall the feeling was designed to be effortless but polished with a touch of athletic inspiration throughout. This program is a good example of maintaining a national program with high volume requiring near constant production, replenishment and shipping for a staff numbering over a thousand.
